The Industrial Revolution (Advertisement of Products)

Advertisement of Products

   The company which made products had their strategies to attract customers to shop in their stores. The entrepreneurs created advertisement in order to prompt the sales. They used different advertisement to make people to shop, to create brand loyalty, and to increase the sales.

   The company hired celebrity to show up in their advertisement. Because celebrities were popular, and mostly was atheletes as they were much more popular at that time. The idols' fans were imitating their idol insanely at that time. Imagine Katy Perry (Your favorite singer) started using Cucci in the advertisement, will you also use Cucci in order to imitate your idol? Yes, you will. Therefore, people would use the products if their idols used it in the past. Celebrities were an amazing strategy to attract more customers.

He was Beckham who participated diligently in soccer and got a handsome face, therefore, he was hired to be the advertisement of Emporio Armani (A brand which sold clothes).

It was a celebrity in the past and she was advertising the beverage. However, there was no relationship between the idols and the brand. The company just used the fame of the celebrity to prompt their sales.

   The another strategy was showing off body shape in advertisements.  The company hired psychologists to anaylyze human's desire and fear, and the result was the body of their opposite sex. Males were attracted by females' body shapes all the time, especially their breast and butt. And males' muscles were attractive to females as well. Therefore, if the company put either males or females' body to the advertisement would attract the customers. In another way, people wanted to have their body shape, so they would kept shopping until they had that kind of "perfect" shape. However, it was hardly possible because the models on the advertisement did not even eat. Therefore, the sales of the company would be high. 

Female's body advertisement

 

Males' body's advertisement

   In the above, almost the entire advertisement was the body shape of a female and a male. But it mentioned only a little bit about the products. There was another type of advertisement similared to it which was using the body shape as the design of products. The company designed it exactly like the body shape to attract the sight of customers.

These advertisements were a insult towards human, because humans' bodies were not created to show off but to respect.

    In conclusion, the company started using various advertisement that involved human's body and fames in order to increase their sales and created brand loyalty in the past in America. There were advantages and disadvantages that depends on different perspective.

Source: http://www.media-awareness.ca/english/resources/educational/handouts/advertising_marketing/common_ad_strats.cfm
http://en.wikipedia.org/wiki/Advertising
http://www.bhavesads.com/advertisement/advertising-and-development.php
http://www.cdeee3.org/2010/06/celebrity-fan-sites-perfect-advertising-ideas.html
http://www.thespiritmind.com/2011/05/07/advertising-history/

The Industrial Revolution (Stores)

Stores

   

   At the time, shopping tendency was rapidly increasing in America. People started shopping and got obsessed of it, and do you want to know the reason? Because different kind of stores made them to do so.

  Stores were a main reason to make people to shop insanely. Department store was one of the stores that attracted people to go in America at that time. It got various types of products, and it provided your daily stuffs for you to shop. For example, oil, clothes, clock, pan... It was much more efficient to go to the department store instead of local store.

Also, the department stores were created grandly in order to make people to go. Most of the customers were city people and they loved to shop in department stores because it brought supremacy to them in order to show off their high status and wealth in society.

   There was another type of stores which was door-to-door delivery. Door-to-door delivery was an efficient stores for rural people in America in the past. The entrepreneurs knew that they got no struggle in the city, so they changed their target to the rural American. It brought stuffs that the people needed in front of their door. There was a company to send magazines to the rural customers once a month. Then, the customers would fill in the forms in the magazines and sent it back to that company. For a while, the company would deliver their desire stuffs in front of the door. It saved a lot of time and energy rather than shopping in department stores. Their products were various as well, and customers liked it so much.

   There were two kinds of stores in America in the past. Both of them worked well that targeted to certain customers, and they brought efficiency to the Americans. These stores were a reformation to the shopping strategies. People were not limited to shop in local stores anymore.
   However, one of the disadvantages was gradually eliminating the local stores and local skills. Also, the quality of the modern stores was not identified rather than the local stores' products' quality.

Source: http://en.wikipedia.org/wiki/Door-to-door
             http://en.wikipedia.org/wiki/Department_store
             http://www.departmentstorehistory.net/
            http://www.marketingpower.com/Community/ARC/Pages/Additional/History/Literature/DepartmentStore.aspx
             http://en.wikipedia.org/wiki/Direct_Store_Delivery