Stores
At the time, shopping tendency was rapidly increasing in America. People started shopping and got obsessed of it, and do you want to know the reason? Because different kind of stores made them to do so.
Stores were a main reason to make people to shop insanely. Department store was one of the stores that attracted people to go in America at that time. It got various types of products, and it provided your daily stuffs for you to shop. For example, oil, clothes, clock, pan... It was much more efficient to go to the department store instead of local store.
Also, the department stores were created grandly in order to make people to go. Most of the customers were city people and they loved to shop in department stores because it brought supremacy to them in order to show off their high status and wealth in society.
There was another type of stores which was door-to-door delivery. Door-to-door delivery was an efficient stores for rural people in America in the past. The entrepreneurs knew that they got no struggle in the city, so they changed their target to the rural American. It brought stuffs that the people needed in front of their door. There was a company to send magazines to the rural customers once a month. Then, the customers would fill in the forms in the magazines and sent it back to that company. For a while, the company would deliver their desire stuffs in front of the door. It saved a lot of time and energy rather than shopping in department stores. Their products were various as well, and customers liked it so much.
There were two kinds of stores in America in the past. Both of them worked well that targeted to certain customers, and they brought efficiency to the Americans. These stores were a reformation to the shopping strategies. People were not limited to shop in local stores anymore.
However, one of the disadvantages was gradually eliminating the local stores and local skills. Also, the quality of the modern stores was not identified rather than the local stores' products' quality.
Source: http://en.wikipedia.org/wiki/Door-to-door
http://en.wikipedia.org/wiki/Department_store
http://www.departmentstorehistory.net/
http://www.marketingpower.com/Community/ARC/Pages/Additional/History/Literature/DepartmentStore.aspx
http://en.wikipedia.org/wiki/Direct_Store_Delivery
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